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Medical Director of Amaris B. Clinic Dr Ivan Puah Predicts 2020 Cosmetic Surgery Trend

January 22, 2020
February 27, 2024

Dr Ivan Puah has spent decades performing injectables, skin lasers and sculpting surgeries. From his patients' diverse concerns, he predicts trends for 2020.

Table of Contents


SINGAPORE, January 2020  — Dr Ivan Puah, Medical Director of Amaris B. Clinic, who is accredited by the Ministry of Singapore to perform surgical body sculpting treatments, has seen a plethora of diverse concerns from 25- to 65-year-old male and female patients in Singapore.

1. UltRA+ Lift Is The Treatment That Is Getting Popular With The Advent Of Tech Device Usage

As more people rely and get subconsciously overly fixated on their modern communication devices such as smartphones and laptops, Dr. Ivan Puah has noticed a rise in the case of Text Neck. Text Neck describes the pain and damage sustained on the neck and shoulders from looking down at one's device for an extended period. The physical stress causes skin damage on the neck leading to visible deep horizontal lines across the neck.

One of the most effective treatments for this is a treatment called UltRA+ Lift. It is the use of hyper-diluted calcium hydroxyapatite fillers that stimulates stem cells into regenerating collagen in combination with the use of energy devices that produces focused ultrasound energy. "These combined modalities can effectively improve facial and neck lines as it encourages skin rejuvenation," Dr Ivan Puah said.

2. Gynecomastia, or Enlarged Male Breasts, Is More Common Than You Think

Gynecomastia occurs when excess glandular tissue is produced. When an abundance or excess fat appears in the chest area, it is known as pseudogynecomastia (fake/faux gynecomastia), which can be treated with liposuction alone. " In my experience, most patients who complained of pseudogynecomastia are later found to have true gynecomastia after medical assessment," shared Dr Puah.

"Due to the high volume of patients I see regarding their gynecomastia concerns over the years, I have designed a customised 4-step gynecomastia surgery program called 4D Chest Remodelling. It reduces fat tissues and removes excess glandular tissues while stimulating the production of subdermal collagen to induce tissue remodelling and production of new collagen and elastin." Unlike the standard gynecomastia surgery, 4D Chest Remodelling is a more complex treatment modality especially planned for those whose ultimate objective is to achieve flatter and sculpted chest using high definition body sculpting technique.

3. Nose Enhancement With Thread Lift Is Gaining Fast Popularity

Non-surgical Rhinoplasty is quickly becoming one of the more sought-after treatments when it comes to achieving a more natural appearance. It is a treatment that is surpassing the popularity of nose fillers when it comes to non-surgical rhinoplasty. "The reasons for the decline in popularity of nose fillers includes complications and migration of fillers," said Dr. Ivan Puah.

Non-surgical Rhinoplasty uses absorbable PDO thread to achieve a higher nose bridge without the need for surgery. These threads are placed carefully in the nose to heighten the nose bridge. Dr Puah added, "PDO material has been in use for more than 30 years in various medical disciplines such as plastic surgery and gynaecology treatments because of its high tensile strength, good pliability and smooth tissue passage."

4. Natural Look & Customised Treatments Are Much Preferred

"Unlike the past where many preferred dramatic results, my patients today are opting for treatments that produce natural-looking results. This includes facial and body enhancement treatments with fat grafting," shared Dr. Puah.

Facial Fat Grafting's goal is to restore loss volume to the face, that is often associated with youthfulness. It uses a patient's own fat tissue, in tiny amounts, removed from excess fat pockets and then injected into areas of the face where needed.

For fat grafting on the body, ADR-C Breast Enhancement is popular among women who are looking to add volume to their chest while removing stubborn pockets of fat on the body. It works by removing fat tissues using the micro-lipo technique from parts of the body where there is a substantial amount of fat, such as the abdomen or saddlebags. The fat is centrifuged to maintain the integrity of the fat cells and then injected into the areas in the breast where the volume is lacking.

5. Hourglass Body Shape Is Out. Toned Body Is In.

The hourglass body shape, as commonly seen in the media, is one of the body types that most women covet. "In Asia, however, the hourglass body shape is not the preferred body shape but the toned body is," said Dr Ivan Puah. Hourglass body shape comprises of a pair of voluptuous breasts, small waist and curvaceous hips.

He added, "Many Asian women do not like heavy bottoms as it resembles a pear shape and they have instead expressed their preference for the toned and proportionate look - one that complements their frame and height."


About Amaris B. Clinic & Dr Ivan Puah

Established in 2004, Amaris B. Clinic is a medical aesthetics, sculpting and fitness clinic in Singapore.

Led by Dr Ivan Puah, who is the clinic's Medical Director and accredited by the Ministry of Health to perform liposuction, Amaris B.'s forte lies in body sculpting - surgically removing stubborn fat pockets to sculpt and shape different areas of the body through various services offered.

Chairman of the Lipo Peer Review Committee in Singapore, Dr Puah obtained his Vaser liposuction (fundamental and hi-definition) training in Colorado and Argentina. He has also received training in syringe liposculpture, fat grafting and thread lift by renowned French plastic surgeon, Dr Pierre Francois Fournier, and dedicated surgical training in gynecomastia surgery in San Francisco. Dr Puah holds a Graduate Diploma in Family Dermatology from NUS, a Graduate Diploma in Acupuncture from TCMB, and a Graduate Diploma in Sports Medicine from LKCMedicine, NTU. He is the appointed trainer by Allergan and Merz for fellow doctors on cosmetic injectables such as neurotoxins and dermal fillers, as well as the designated trainer for PDO thread lift and Picolaser from Venusys Medical in Singapore.

Amaris B. Clinic's signature treatments include:


Bianca Zen

Marketing Consultant

Amaris B. Clinic, www.amaris-b.com

140 Arab Street, Singapore 199827

+65 6536 4211 | marketing@amaris-b.com


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