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2024 Trend Forecast for Cosmetic Surgery & Medical Aesthetics in Singapore

January 5, 2024
February 27, 2024

As demand for medical aesthetics and cosmetic surgery continues to grow, Dr Ivan Puah identifies a distinct shift in consumer needs in Singapore.

Table of Contents


SINGAPORE, JANUARY 2024 – Dr Ivan Puah, Medical Director of Amaris B. Clinic and Chairman of the Lipo Peer Review Committee in Singapore, observes three shifts, and amongst them is that subtle body enhancement will be more sought after than the previously coveted pronounced enhancements. 

Personalised Body Enhancement Surgery With Autologous Fat Grafting

The preference has shifted towards proportionality and harmonious body enhancement procedures that complement the individual's body frame, centring on less conspicuous breast and buttock sizes via autologous fat grafting. 

"Fat grafting to the breasts or buttocks while shaping the body with liposuction is favoured by female patients for its natural, balanced, and lasting results, along with reduced downtime and side effects that are commonly associated with implants. In 2024, the trend is towards a leaner, toned body without losing the soft and feminine appeal," Dr Puah predicts.

Corrective Surgeries Continue To Be On The Rise

The demand for cosmetic surgeries has regained its footing post-pandemic. However, patients are now turning to social media platforms such as TikTok, Telegram, and Instagram for deals on medical aesthetic and cosmetic treatments.  

Experienced liposuction doctors such as Dr Ivan Puah are seeing increased botched liposuction, fat grafting and gynecomastia cases that require revision. Patients who have had aesthetics and cosmetic surgeries done overseas account for a high number of botched cases. Plastic surgeons are also carrying out more corrective works for poorly done double-eyelid and implant surgeries.  

"Social media influences the way people eat, live, dress and the type of aesthetic treatment or cosmetic surgery they are contemplating, without properly assessing the service providers, whether they are qualified, experienced or skilled. This resulted in a high number of botched cases, which not only impact the patients physically but also affect their psychological state,  self-esteem and confidence. From our observation, the demand for corrective surgeries will continue to rise," says Dr Ivan Puah. 

Skin Matters – The Continued Popularity Of Non-Invasive Aesthetic Treatment 

Aesthetic procedures that target acne, hyperpigmentation and skin ageing remain popular. Medical grade energy-based devices with radiofrequency combined with skin needling and non-ablative lasers are now used to treat multiple skin issues such as acne scars, skin sagginess, and for skin rejuvenation with the primary objective to improve skin health on multi-level," shares Dr Puah.

Cosmetic injectables and collagen-stimulating medical devices will continue to be in demand amongst Generation X, Millennials and Generation Z as they recognise that enhancing their natural beauty is the true definition of expressing their authentic selves.


About Amaris B. Clinic & Dr Ivan Puah 

Established in 2004, Amaris B. Clinic is a medical aesthetics, sculpting and fitness clinic in Singapore. 

Led by Dr Ivan Puah, who is the clinic's Medical Director and accredited by the Ministry of Health to perform liposuction, Amaris B.'s forte lies in body sculpting - surgically removing stubborn fat pockets to sculpt and shape different areas of the body through various services offered. 

Chairman of the Lipo Peer Review Committee in Singapore, Dr Puah obtained his Vaser liposuction (fundamental and hi-definition) training in Colorado and Argentina. He has also received training in syringe liposculpture, fat grafting and thread lift by renowned French plastic surgeon, Dr Pierre Francois Fournier, and dedicated surgical training in gynecomastia surgery in San Francisco. Dr Puah holds a Graduate Diploma in Family Dermatology from NUS, a Graduate Diploma in Acupuncture from TCMB, and a Graduate Diploma in Sports Medicine from LKCMedicine, NTU. He is the appointed trainer by Allergan and Merz for fellow doctors on cosmetic injectables such as neurotoxins and dermal fillers, as well as the designated trainer for PDO thread lift and Picolaser from Venusys Medical in Singapore. 

Amaris B. Clinic's signature treatments include:


Bianca Zen

Marketing Consultant

Amaris B. Clinic, www.amaris-b.com

140 Arab Street, Singapore 199827 

+65 6536 4211 | marketing@amaris-b.com 


Amaris B. Clinic's Research Reveals Dynamic Skin Care Priorities Across Age Groups in Singapore

The data analysis concluded that the need for personalised solutions should exceed conventional beauty standards, prioritising holistic wellness & skin vitality

February 27, 2024

2024 Trend Forecast for Cosmetic Surgery & Medical Aesthetics in Singapore

As demand for medical aesthetics and cosmetic surgery continues to grow, Dr Ivan Puah identifies a distinct shift in consumer needs in Singapore.

January 24, 2024

Amaris B. Clinic Unveils Unique Gynecomastia Insights from 554 Patients in Singapore

In our first extensive patient data collection and analysis, the data of 554 patients reveals a higher prevalence of gynecomastia in patients with higher BMI.

January 24, 2024

Dr Ivan Puah Recommends Fat Grafting As A Solution Following Post-surgery Scars or Disfigurement

Fat grafting is recommended as part of the corrective surgery method to correct facial or body disfigurement.

January 24, 2024

Dr Ivan Puah Shares 5 Beauty & Body Sculpting Trends In The Cosmetic & Aesthetic Industry For 2023

Dr Puah, who has more than 15 years of medical aesthetics and surgical body contouring experience, shares five beauty and body sculpting trends in 2023.

January 24, 2024

Unrealistic Beauty Standard From Celebrities' & Influencers' Social Posts Is Contributing To The Rise Of Botched Surgeries, Dr Ivan Puah Observed

Blindly influenced by social posts by celebrities and influencers, the "one look fits all" has caused unhealthy self-perception.

January 24, 2024


Buffalo hump (fat accumulation on upper back and shoulder) and Lipoma (benign fatty tumours) are structurally different, and so are their treatment approaches.

February 27, 2024

Lipedema (also referred to as lipoedema) is a frequently misunderstood chronic medical condition that affects a staggering 370 million women worldwide. 

February 26, 2024

Dr Puah has been performing botched gynecomastia surgery for over 15 years. He shares more about it & what kind of things can go wrong and how he corrects it.

February 23, 2024

Gynecomastia diagnosis involves a medical evaluation by a doctor to identify the condition affecting the chest. There are various methods to confirm. Read on.

February 12, 2024

The insurance company's evaluation, the patient's policy type & the clinical condition determine the coverage amount & whether gyno surgery will be covered.

March 3, 2024

Do the general age-associated issues of wrinkles, sun spots, uneven pigmentation spots sagging differ between races, or, in particular, Caucasian Asian skin?

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