Personalisation is a huge beauty buzzword in 2019 and the trend of customised beauty is only going to grow stronger in 2020.
We have already started seeing this growing trend across the beauty landscape; brands are using technology to help consumers determine their specific beauty concerns in order to offer more customised solutions that are simple and target exactly at individual needs.
Industry observers say that customised beauty is likely to really take off in 2020, and we can expect to see this trend in the skincare, makeup, and hair care arenas.
CUSTOMISED BEAUTY IN AESTHETIC MEDICINE
Unsurprisingly, the customised beauty trend applies to aesthetic medicine too. Patients are becoming savvier and understand that simply going to the doctor’s office asking for a botox jab in order to smooth out wrinkles just like everyone else isn’t good enough.
Aesthetic doctors are expected to offer a more personalised consultation that doesn’t just offer one solution for a single problem, but a combination of treatments that are tailored for an individual patient.
For instance, two women who see a doctor for enhancements to look more youthful may receive different recommendations. The first may be prescribed a combination of laser treatments, botox, and fillers, and the other one may need botox and Ultherapy. This is because face structure and ageing process differ from person to person so there’s never a one-size-fits-all solution.
CUSTOMISATION IS FUELED BY A DEMAND FOR A MORE NATURAL-LOOKING RESULT
Do you want your beauty enhancements to look subtle so nobody can really guess what changed or would you prefer that they’re dramatic so everyone knows what were enhanced?
If you’ve chosen the former, you have the same answers as many women who have demanded for more natural-looking improvements to their features. In fact, Dr. Ivan Puah from Amaris B. Clinic told us that he is seeing an increasing interest in non-implant-based breast augmentation.
And this trend coincides with the findings of the American Society for Aesthetic Plastic Surgery, which says that the use of patient’s own body fat for aesthetic enhancements is on the rise. Body fat is implanted into the body or face to achieve a more subtle and natural appearance.
ADR-C Breast Enhancement is one of the aesthetic procedures that has gained popularity in the last few years. This minimally invasive treatment works by removing pockets of fat on the body to add to the volume of the chest. Besides increasing cup size, this treatment is also great for improving breast symmetry.
To improve saggy and droopy skin around areas like the cheeks and jowls, Facial Fat Grafting can help by removing fat tissue from other parts of the body to “fill” up areas on the face to improve facial contours, accentuate jawline, and to create that coveted heart-shaped face. This procedure is most popular in China, Korea, and Taiwan, but has also become increasingly more sought after in Singapore recently.
THE SUBTLE LOOK HAS ALSO BROUGHT FORWARD THE TREND OF NON-SURGICAL NOSE JOBS
For those who would like to avoid a rhinoplasty surgery and don’t like how short-lived fillers are, HIKO Nose Thread Lift is the latest non-surgical nose enhancement technique from South Korea that can help achieve a higher, straighter, and sharper nose. This treatment can also improve the shape of the nose tip’s definition, without going under the knife. The great thing about this procedure is that results can last for 12 to 18 months.
The popularity of a more natural result also fuels the demand for customisation, because it’s only through personalised surgeries that patients are able to achieve enhancements that are more tailored to their face and body structure. The demand for a more personal touch and more natural look seems to be what we’ll be seeing more of in the aesthetic medicine world.
AMARIS B. CLINIC: DEDICATION TO PROVIDING CUSTOMISED SOLUTIONS FOR INDIVIDUAL CONCERNS
For service providers with foresight, customised beauty isn’t just a trend that they hop on just because it’s hot at the moment. Amaris B. Clinic, for instance, has been offering customised service to help each individual patient achieve their personal beauty goals.
Amaris B. Clinic understands that you are about to make a significant life decision when you visit them. This is why from the moment you step into the clinic to when you leave after your treatment, special attention is given to make sure you enjoy utmost comfort and privacy. Their eye for detail and care for comfort are evident in the high level of service they provide, and your assurance, well-being, and safety are placed as top priorities.
LIPOSUCTION: WHERE CUSTOMISED BEAUTY TRULY MATTERS
The Ministry of Health in Singapore is strict with this procedure and issue licenses based on stringent criteria so that only a certified, recognised, and licensed doctor is allowed to perform liposuction in Singapore.
But liposuction isn’t just about finding a doctor who is licensed to perform it. A huge part of achieving a successful and desirable result is about marrying science (technology) with art (artistic sense).
Choosing an experienced doctor with a good artistic sense for your body sculpting treatments should be a priority for you if you are looking to achieve your dream body. You’d want a doctor who is able to envision the most natural look that complements your body structure.
If you’d like to seek consultation on liposuction, founder of Amaris B. Clinic Dr. Ivan Puah is one of the accredited doctor in Singapore to visit. He has more than 15 years of experience in performing body-sculpting procedures, including liposuction.
Liposuction, is one of the procedures that certainly require customised service to achieve an optimal result. Just like how an artist uses a tool to craft his masterpieces, Dr. Ivan Puah uses the same approach when it comes to body contouring. Believing that it is 70% art and 30% science, he makes use of technology and his years of experience and mastery to help his patients achieve a sculpted physique that is natural-looking.
A VASER® Certified Physician that is accredited by the Ministry of Health Singapore to perform liposuction, Dr. Ivan Puah was trained in Colorado and Argentina for VASER® Body Sculpting. He was also trained and guided by renowned French plastic surgeon, Dr. Pierre Francois Fournier, in syringe liposculpture. On top of these, he has been mentored by Dr. Miguel Delgrado in San Francisco, where his surgical skill in gynecomastia surgeries was further honed.
Amaris B. Clinic has received the recognition as the “2019 Body Sculpting Provider of the Year in AsiaPacific” by GlobalHealth Asia-Pacific, an accolade given to entities that have been identified to have maintained high standards in quality care. This is judged based on several sources of relevant opinions, taken from market research, consumer survey, and by a panel of industry specialists.