Trending 2020: Aesthetic treatments for men

Guys: are you thinking of getting a nip and tuck?

A 2017 study by the American Society for Aesthetic Plastic Surgery (ASAPS) revealed some of the most popular cosmetic surgery procedures amongst men: liposuction, enlarged male breast reduction (gynecomastia surgery) and tummy tucks. In addition to plastic surgery, studies have shown that more men are getting into non-surgical treatments for the face, including botulinum toxin, fillers and lasers.

Here we discuss three possible reasons for the rising trend of lads stepping into aesthetic clinics.

In the office

Faced with competition from the younger recruits in the workforce, many feel the pressure to look younger and smarter in the boardroom. Looking good can also increase confidence, which is a valued trait, especially for high-ranking employees.

Social media

According to a 2013 study done by the American Academy of Facial and Reconstructive Surgery, more people are requesting cosmetic surgery based on how they want to present themselves on social media. As we live in a visual world with a thriving ‘selfie’ culture, both men and women are now paying attention to their looks more than ever. The prevalence of online dating has also increased the value of first impressions; looking attractive is oh-so-important if you want to score that Tinder date!

The celebrity factor

Another report highlights the role of reality television programs in encouraging the destigmatisation and normalisation of aesthetic treatments amongst men. Male cast members have openly spoken on-air about undergoing cosmetic procedures. Also, celebs like Simon Cowell and Gordon Ramsay have admitted to having botulinum toxin treatments.

Where to go

Headed by Medical Director Dr Ivan Puah, Amaris B Clinic offers a tailored approach to men’s aesthetics. Top body treatments include gynecomastia surgery to reduce male boobs and VASER Lipo for problem spots like love handles. For facial rejuvenation, fillers can be used to lift saggy skin, while botulinum toxin injections are popular for wrinkle reduction. Those with acne scars and pigmentation can consider PICO Fractional Laser to help to improve skin texture.

Dr Puah has over 20 years of clinical practice in medicine, including 14 years in surgical body sculpting treatments, laser skin treatments and injectables. On top of being accredited by the Ministry of Health Singapore to perform liposuction, he’s also a VASER-certified physician and the appointed trainer for PICO Care laser in Singapore.